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We have summed up the most frequently asked queries below in the simplest language and format for your convenience. In the following questions and answers
Flyers, which are also widely known as leaflets or handbills are single sheets of printed promotional materials. These are basically used to get your message across a wide variety of foot audience. This type of marketing piece is known as ‘throwaway marketing’, primarily because they are a cheap way of getting out info for a limited time before being tossed away.
Flyers are more commonly used for:
- Creating buzz and getting people excited for specific events
- Advertising restaurants, clubs, bars, store openings, etc.
- Handing out fact sheets at an expo, trade show, or conference
- Inserting them in magazines and newspapers
- Other general localized advertisements
The purpose of your flyer is to get your prospective customer to take a specific, desired action. Just as with your other sales and marketing efforts, your intention is to help your target recognize that they have a problem in need of a solution and to show them how your service will solve their problem
Flyers are a great way to advertise your event and reach your targeted audience. Because of their distribution ways, flyers can be a great platform to advertise your event to a certain database but also to a specific geographically distributed audience.
- Keep it simple and not cluttered. …
- Use customer testimonials on your flyers. …
- Don’t go crazy with the design. …
- Use Full Color if at all possible. …
- Don’t run cheap photo copies. …
- Be sure to include a coupon or discount.