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We have summed up the most frequently asked queries below in the simplest language and format for your convenience. In the following questions and answer
Stationery is a broad term that encompasses business cards, envelopes, letterheads, labels, postcards, Flyers, Brochures and other similar marketing emissaries. All of which, when designed professionally, can prove pivotal in making your brand shine.
Every business owner understands that stationery is an essential component of every branding Strategy. It conveys a personal, more intimate image of a brand and makes customers feel more valued than digital advertisements.
- Neat And Clean.
- Integrate Your Brand.
- Organized Contents.
- Must Have Contact Details.
- Do Not Compromise With Quality.
Businesses stationery covers every aspect of your printed communications. Most businesses need letterhead paper, printed with laser-safe laser printers. It should be “long grain” to prevent jamming in the photocopier. Envelopes should be matching. You may need labels for use with larger envelopes and boxes. Business cards are essential and you should hand them out freely. Compliment slips make a difference as well. Whatever stationery you choose, do not think cheap. Shop around for the price but don’t stint on the quality!
Consider the effect of the stationery on your customers and contacts, and aim to impress. Consider typeface, logo and overall letterhead design, ink colours, the text (address phone number, business slogan and legal essentials such as VAT number). Think about the weight of the paper – heavier is more expensive but can signify high quality, recycled may indicate you are aware of environmental issues. Consider using a designer if you want more than basic design.
Whether you’re sending a friendly letter to one of your clients or distributing your business card in a seminar, your stationery deesig should standout and leave a lasting impression. The right stationery design requires a lot of forethought and deliberation.